Weird Ireland is an ecommerce website created for Brinsley McNamara, the creator behind the popular Weird Ireland Instagram and TikTok accounts, celebrating the country’s quirky side through bold, graphic t-shirts.

The brief was to develop a clean, engaging online store that captures the brand’s humour and character while keeping the user journey simple and intuitive.

The site was designed to feel both minimal and memorable. The layout prioritises clarity and usability, allowing the products to take centre stage.

A bold colour palette and playful typography give the brand a distinctive voice without overwhelming the shopping experience.

Credit where credit is due, t-shirts and logo designed by illustrator Eoin Whelehan.

Designed responsively to ensure a consistent experience across devices. From desktop to mobile, the interface adapts smoothly, maintaining fast load times, clear navigation, and an effortless checkout process.

The result is a reliable, modern ecommerce platform that brings Weird Ireland’s personality to life online.

I designed the Pawbits website to create a clean, intuitive shopping experience for dog owners. The e-commerce site highlights their range of premium food supplements through engaging visuals and simple navigation.

The result is a responsive, easy-to-use platform that helps customers find the right products for their pets with confidence.

Pawbits was developed with a warm and trustworthy brand identity for Pawbits, a company dedicated to supporting canine health through quality supplements.

The branding combines friendly typography, a vibrant colour palette, and approachable design elements that reflect care, energy, and reliability that helps Pawbits stand out in the pet wellness market.

I created a series of product labels for Pawbits that balance clarity and charm. Each supplement label is colour-coded by function, features clean typography, and highlights key benefits for dogs’ health.

The result is packaging that looks great on the shelf and communicates trust, quality, and care at a glance.

Natural Answers was crafted to showcase their range of premium food supplements with clarity and ease.

The e-commerce platform emphasises high-quality, UK-made vitamins and botanicals, paired with clean layouts and intuitive navigation.

The goal was to make it simple for health-conscious customers to explore, trust and purchase what they need with confidence.

I developed a brand identity for Natural Answers that reflects their commitment to “nutrition made simple” and UK manufacture to GMP standards.

Through a soothing yet professional colour palette, honest typography and minimalistic iconography, I positioned the brand as both approachable and trustworthy, bringing vitality, clarity and natural wellness to life.

I designed a series of product labels for Natural Answers supplements that emphasise transparency and quality. Each label highlights key benefits, vegan-friendly credentials and UK manufacture in a bold yet uncluttered layout.

The result: packaging that looks premium, communicates trust and helps the shopper understand the product at a glance.